Deliverit - The Visionaries Behind the Freshness
The journey of Urban Harvest, Hyperpure, Agro Suri, and DeliverIt began with a shared vision to revolutionize the way India consumes fresh produce and FMCG products. At the forefront of this movement is Sidhantt Suri, the Co-Founder and CEO of both Urban Harvest and DeliverIt. His mission has been to simplify access to high-quality, ready-to-use ingredients for everyone from busy professionals to home cooks.
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Urban Harvest focuses on providing cut, processed, and fresh fruits and vegetables, ensuring convenience without compromising on quality. Hyperpure, an initiative by Zomato, aims to supply restaurants with high-quality ingredients, ensuring food safety and consistency. Agro Suri is dedicated to modernizing agriculture practices, helping farmers grow better crops through advanced techniques and support.
Addressing Market Needs with Urban Harvest
Urban Harvest was established to meet the growing demand for convenient, healthy, and high-quality food options in urban India. Key market needs addressed include:
Time-Saving Solutions: Providing pre-cut and ready-to-use fruits and vegetables for busy lifestyles.
Quality Assurance: Ensuring consistent quality and freshness in every product.
Health Consciousness: Catering to the increasing awareness and demand for healthy eating options.
Supply Chain Efficiency: Streamlining the journey from farm to table, reducing waste and ensuring freshness.
DeliverIt's Launch and Market Vision
Launched in 2024, DeliverIt is a wholly-owned subsidiary of Organicut Fresh Pvt. Ltd., building upon over five years of B2B experience to venture into the B2C segment . DeliverIt’s vision is to provide instant delivery of groceries and FMCG products, ensuring that customers receive fresh and high-quality items at their doorstep within minutes.
Transforming the FMCG Industry with DeliverIt
DeliverIt is at the forefront of transforming India’s FMCG landscape through:
Quick Commerce: Offering rapid delivery services that cater to the on-demand needs of modern consumers.
Digital Integration: Utilizing technology to streamline operations, from inventory management to customer engagement.
Product Diversification: Expanding product offerings to include a wide range of FMCG items, catering to diverse consumer needs.
Customer-Centric Approach: Focusing on personalized services and customer satisfaction to build loyalty and trust.
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The Synergy Between Urban Harvest, Hyperpure, and DeliverIt
The collaboration between Urban Harvest, Hyperpure, and DeliverIt creates a robust ecosystem that ensures quality and efficiency at every stage:
Urban Harvest: Sources and processes fresh produce, ensuring quality and readiness for consumption.
Hyperpure: Supplies high-quality ingredients to restaurants, maintaining food safety and consistency.
DeliverIt: Bridges the gap between producers and consumers, delivering fresh and quality products directly to customers.
This integrated approach ensures that from farm to fork, every product maintains its freshness and quality.
DeliverIt's New Offerings in 2025
In 2025, DeliverIt is set to introduce innovative products and services to enhance customer experience.
Wellness Supplements: Launching a new line of supplements aimed at promoting health and wellness.
Personalized Health App: Introducing the Apex Vitals App, offering customized health solutions tailored to individual needs.
Expanded Product Range: Adding new categories to their offerings, ensuring a comprehensive shopping experience for customers.
Top DeliverIt Products to Consider
When choosing products from DeliverIt, consider the following based on cost, taste, appearance, and packaging:
Fresh Cut Fruits: Affordable, delicious, and conveniently packaged for on-the-go consumption.
Ready-to-Cook Vegetables: Cost-effective, fresh, and neatly packaged, making meal preparation effortless.
Wellness Supplements: Priced competitively, these supplements come in attractive packaging and are designed to support various health goals.
Gourmet Meal Kits: Offering a balance of taste and convenience, these kits are perfect for those looking to enjoy restaurant-quality meals at home.
The Future of the FMCG Market and Online Shopping
The FMCG sector in India is poised for significant growth, driven by digital transformation and changing consumer behaviors:
Market Expansion: The online FMCG market in the D2C sector is projected to reach approximately $21 billion by 2025.
Digital Adoption: Consumers are increasingly embracing online platforms for their shopping needs, valuing convenience and variety.
Investment Opportunities: With the sector’s rapid growth, investing in online FMCG platforms presents promising opportunities for returns.
Given these trends, purchasing FMCG products online is not only convenient but also aligns with the future trajectory of the market.